Experiential Marketing - Scuba
This week Ms. Tolman, shared an example of Experiential Marketing in her 3rd period marketing class. Her scuba experience made a splash as it set the tone for students to prepare their own marketing plan.
Not only did Ms. Tolman allow students to view the underwater world of scuba diving but they were able to put on the tank, plunge under the water (a tub of water), and learn about safety in the sea. All of this while sea creatures swam above their heads.